Many people dream of starting their own business and being their own boss. They think being an entrepreneur means no more nagging, no more stress, and no more headaches at work. Sometimes people go so far as to daydream about working from the beach or traveling full-time while making money.
These are amazing dreams but they aren’t the reality for most entrepreneurs. In fact, if you try to start a business with some of these mindsets you will set yourself up for frustration and failure.
Are you ready to become a truly successful entrepreneur? Here’s what you need to do.
Get Your Mind Right
The first step is to focus on the right mindset when it comes to being an entrepreneur. Those who own their own business think about things very differently than employees do.
First, you have to be willing to take well-thought-out risks. That doesn’t mean throwing money at every guru that shows up at your door! It does mean carefully weighing opportunities and making wise choices. Most importantly, fully implement each investment before making another one.
Second, you have to embrace work. The idea of starting your own business so you can make limitless money in a few hours a week is a lie spread by those who want to make their money off of your naivete. Realize that being successful in business is work, but it can be fun because you’re in the driver’s seat!
Finally, start thinking about your business as a growing entity, rather than a job. The most successful entrepreneurs grow their companies well beyond themselves. You’ll need to document your processes so you can hire employees efficiently when the time comes.
Understand Business Marketing
Many people are excited about a business idea but don’t know exactly how to get the word out. What they may not realize is that marketing IS business most of the time. If no one knows about you or buys from you, you don’t have a business!
Business marketing is a huge topic and many business owners end up hiring marketing experts to handle a lot of the internet marketing for them. Everything from a service business to a car shop needs online advertising and social media marketing.
You also need a great website. The good news is that with a few good business website ideas, you can keep things fairly simple. Let people know who you are, what you do, and why you’re the right choice over your competitors.
The true key to business marketing is understanding what makes you unique from others who offer what you do. If you can answer the question, “Why should I buy from you rather than anyone else who offers this product or service,” you’re on the right track.
Focus on Relationships
If you want to build long-term success, consider how you can build your relationship skills. Everything from excellent communication to tact to negotiation strategies can make a huge difference in this area.
Many of the things that businesses spend a lot of time on are just the trends of the day. Relationships are different because they never “go out of style.” You will always do better when others trust you, believe in you, and know you on a personal level.
The most important asset you have is not your brand, your building, or your equipment. It’s your network – your real one. The people you know and work with regularly.
How do you go about building these relationships? Start by connecting. Find out what your associates enjoy, not just in business but in their personal life. What are their hobbies? Do you share any interests? What you’re really doing is making a new friend.
Then, as friends do, keep in touch. Send them gifts related to their interests. Send cards. Email, call, have dinner. You might just think you’re BSing, but you’re not. You’re building a priceless relationship.
In business, there will be a lot of days – or months, or even a year – that doesn’t go right. Things may not go as you expect. A flight could get canceled and keep you from a key meeting. You might get sick. Your family might struggle. Perhaps your finances take a dip.
The key to success is very simple. Don’t. Give. Up.
You have to keep going and persevere. If you quit, you fail. If you keep going, you’re still on the path to success.
Don’t be afraid of challenges. Tough decisions and tough environments are what help you become resilient and nimble. The more practice you get, the easier it will be to respond to challenges in the future.
The short-term situation is only a single point in time. If you keep going, you’ll get past it to the successful future you’ve dreamed of.
Hire Folks to Shore Up Your Weaknesses
Entrepreneurship is almost never a one-person job. A single person simply doesn’t have all the skills required to run a company successfully.
The good news is that you can bring people in to help you! Be sure you don’t fall into the trap of hiring folks who are just like you – you want people who are different enough that they can fill in where you struggle.
Those relationships you’ve been building? They may lead to profitable partnerships. You may end up hiring someone you’ve built a friendship with. Or, they may help you with best practices to hire employees based on their own experience.
It’s not just employees, either. Finding the right partners might mean hiring someone to help with your business marketing. For instance, you might outsource your online advertising and internet marketing. A company that has expertise in SEO and digital marketing could be the perfect fit.
Make This Your Year
Are you ready for success? From mindset to marketing, it takes a lot of skills. The good news is you’re not in it alone. Those relationships you build will be priceless as you grow toward the successful business owner you’ve dreamed of being.
We would love to partner with you and help you with your marketing. We’ve worked with thousands of small businesses and know exactly how to create the right plan for you. Contact us for a free consultation today!