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What is Citation Building and Why Do You Need It?

When people search for your business online, what will they find? Your website, your Google My Business profile, but what else? If they’re savvy consumers they’ll look for citations on third party sites, like Yelp.

Having your information on third party sites like Yelp and other listing domains will help build your legitimacy as a business, bring you new customers, and boost your SEO ranking.

Search engines reward you when you show that you’re invested in your clients. Your website and business profile will rank higher on Google when you have relevant, optimized information about your business that answers frequently asked questions, on multiple sites.

The great part about citation building is that most of the time, you get to control what information these third-party sites use. You submit your hours, your business description, and your photos to them, so they’re essentially hosting a mini version of your website for free.

Staying up to date with your citations, like by updating your business hours for upcoming holidays, is a great way to show Google you’re invested in delivering up to date information to your customers.

Most Citation Building is Too Expensive — or Too Cheap

It’s clear that citation building for your business and in SEO is valuable. It’s an investment that generates leads consistently after you pay for it once — unlike other forms of traditional advertising.

But citation building can be too expensive. You may be wasting money if:

  • You’re losing time on what you do best because you have to constantly update your listings
  • You’re stressing out over your citation checker
  • You don’t know how to start your account creation in Facebook
  • You get traffic from your citation building but not the business that should come with it

Most companies can see that they need help with citation building and account creation. Unfortunately, they often settle for hasty, poorly-designed strategies. Without the right strategy and approach folks won’t find your business, and they will never feel that they know, like and trust you enough to buy.

There is a better way, though, and it starts with a free consultation.

We’ll tell you what’s working, what’s not and why — so you can start investing in citation building and account creation that grows your business the smart way.


Your Company Is One of a Kind — And Your Citation Strategy Should Be, Too

That’s why we start with a deep-dive into your company. Before creating the citation building strategy  that will help you stand out, we:

  • Review your current internet presence
  • Find out what kind of citation traffic your competitors are getting
  • Find out which directories your customers frequent most
  • Understand what customers need to feel confident connecting with your business first
  • Edit your citation website to make you stand out

Find out how Local SEO and Citation Building can help your business grow when you book a call with owner and SEO expert, John Vuong.


Citation Building Services and Account Creation for Local SEO

Citation building and account creation go together perfectly, and that’s why you get both with Local SEO Search.

We plan and develop your strategy in-house, with oversight from your specific account manager. It’s an integral part of the local SEO best practices we use to drive more growth for your business.

Citation Building Strategies

During your onboarding process, we create a custom citation building strategy for your company. Some marketing agencies use a “one-size-fits-all” approach, but not Local SEO Search. Our team works with our local SEO citation specialists to develop a unique plan, in consultation with you. You’ll love the many ways we find to bring in your ideal customers.

Citation Copywriting

Every company needs updated citation websites to keep their image fresh. These third-party-hosted listings engage your ideal leads, use specific keywords, and help drive sales. You probably also need more citation pages with relevant hours and customer reviews.

Citation Publishing

Finally, you can rest easy when our experts take care of your citation publishing. That’s because we do the work of discovering the sites your competition is on, handling outreach, and publishing your site and information to those channels. Everything is carefully checked by our manager before it goes live.

Citation Site Outreach and Tracking

Ranking highly in search on third-party citation sites takes time and it often helps to have a boost to get you started. Part of our citation building service involves putting the perfect  copy on the page, including your optimized keywords. We offer an outreach service to connect with quality citation websites, create motivating copy, and secure incoming links that will drive more of the right traffic.

Ongoing Monitoring

A successful citation strategy is maintained by tracking metrics. We keep track of what’s working on third-party sites so we can keep everything fine-tuned. You’ll also have our team monitoring your competitors’ performance so you can stay a step ahead.

Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.


Why Work with Our Citation Creation and Traffic Agency?

Entries on third party sites should be optimized with keywords that attract ideal customers, help drive sales, and represent your brand online in a way that makes you feel proud. Getting that perfect on the first try doesn’t just happen.

You need a marketing team that has a full range of expertise: citation creation, SEO optimization on those pages, and business growth. That’s what we offer at Local SEO Search.

Your unique strategy will be led by our in-house manager and a team of skilled writers, editors and designers. Every account and third-party site entry will be strategic — not just to be seen, but to be seen by the right leads who are ready to buy.

And because we’ve worked with over 10,000 local businesses throughout North America, we bring a depth of insight other agencies can’t. Local business is our expertise. We know what your customers want and how to create a citation building plan that stands out from the crowd.

Qualify for $999 in Free Consulting

When you fill out the form to connect with us today, you’ll get a no-obligation, 100% complimentary consultation.

If you’re ready to focus on digital marketing to grow your business, you may be eligible for a FREE in-depth competitive analysis and keyword research report. This report is valued at $999 and many agencies charge you for it in your first month of service.

When you have high-quality data as your foundation, you can finally start creating optimized articles that grow your business even if you don’t advertise traditionally at all.

Fill out the form and we’ll book your call with owner, John Vuong.

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