Content creation is the backbone of succeeding with online marketing. Discover more about our services and how we can help you grow!
If your small business is going to stand out online, you need a lot of different types of content. For example, you probably need ongoing blog posts, videos, infographics, social media posts, and more.
Some companies benefit from creating larger pieces of content, such as white papers or research reports, and then using that to build their reputation and brand.
However, most small business owners don’t have the time or expertise to create content on a regular basis. You’re busy doing your core work — running your business!
Because content creation requires specific skills and time, it’s a good idea to consider working with a marketing agency like Local SEO Search to get the content you need. Let’s take a look at some of the content creation services we offer!
A strategy is the foundation of all content creation. You don’t want to simply run with whatever idea you came up with in the last few minutes, because you’ll end up with disjointed content that doesn’t serve a purpose.
Instead, you need to start by thinking about the overall story you want your brand to tell. Think of it like the Avengers — there are multiple movies, and each is great alone, but they also refer to each other and help deepen the overall story.
Once you know the story you’re telling, think about what mediums you want to use. This is based on where your clients spend time. For example, Facebook and Instagram might be the best social media platforms for a company targeting homeowners. You’ll also need to create content for your website, which might be written, video, or both.
After you have the story and the places you’re going to share your story, it’s time to create content that ties into that overall message.
One of the most important types of content is blog content. Having in-depth blog content will help your website stand out from competitors and also allow you to rank more highly on Google.
There are a lot of types of blogs you can create, such as:
Of course, it’s important to carefully plan your blog content so that it fits into your overall content strategy. Consider running a series that includes multiple blog posts so that people become interested in what you’re saying over time.
And of course, you want to make sure you use proper search engine optimization (SEO) strategies, such as linking between your blog posts and using internal links to your service pages.
Sound like a lot? It is, which is why so many small businesses work with a professional marketing agency like Local SEO Search.
A business that tries to create content on its own usually makes one common mistake. They aren’t clear enough on what their idea customer is looking for, so they don’t create a content strategy or content pieces that meet their customers’ needs.
It’s important to create content that matters to your customers, not necessarily your company or staff. That means finding out what your customers are asking about and trying to understand before they hire you, and then filling in those gaps.
Over time, your ideal customers will come to know, like, and trust your business, which will lead to a purchase. When you work with a content creation specialist like Local SEO Search, we start by helping you understand your customers fully. You’ll have peace of mind knowing that our experts are working hard on your content so that your website and other media are engaging and interesting to your ideal customers.
At Local SEO Search, we’re proud to create high-quality blog posts for a very affordable price. We understand that small businesses have budget concerns, and we create a plan that works for you!
Your expertise is your business. Ours is content. Let’s partner so we can each do what we do best!
One of the hardest parts for business owners is coming up with content creation ideas on a regular basis. So how do the pros do it?
We start with a clear understanding of your business. We map out who your ideal customer is and where they spend time online. We also make sure we fully understand your products and services, your position in the marketplace, and what competitors you have.
Next, we look at what keywords your ideal customers are looking for online. Those keywords help guide the content strategy and inform content ideas. You don’t want to spend time creating content on topics that your ideal customers don’t care about — that’s just wasted money!
From there, we create a variety of ideas that fit your brand story. Sometimes you can take a single idea and create multiple pieces of content, for example, a blog post that can become a social media post and a video.
By creating a variety of content ideas based on your brand, we’re able to create consistent content for you over time. The pieces link to each other and help create a clear understanding of what you do in a way that’s inviting and persuasive to your ideal customers.
No two companies are alike, so we don’t have a plan that’s the same for everyone. As we mentioned above, our first step is to fully understand your company.
Once we know what’s working, we focus on those efforts while eliminating any strategies that aren’t effective.
Our team has decades of combined experience, and our goal is to improve your bottom line with excellent content creation. We know what small businesses need because that’s our entire focus. We want to help small businesses succeed online through the use of SEO and content marketing.
Fill out the form below to book a call with Local SEO Search. You’ll get a FREE consultation with our owner and SEO expert John Vuong. In 30 minutes, he’ll review your marketing position and let you know how our experts can help.
If you’re ready to get started with high-quality content creation, you might also be eligible for a FREE in-depth competitive analysis and keyword recommendations report. Many agencies charge for this during their setup or first month, but you could get it at no cost!
We value your success and have helped many small businesses succeed with online marketing. We’d love to help you as well. Fill out the form below and we’ll be in touch right away!
Ready to take your business to a new level? We’ll give you a FREE, comprehensive competitive analysis and keyword research recommendation report worth $999.
Book a call with John Vuong by filling out the form.