Content is king, but do you know how to use it for your business? Discover what content marketing can do for you and how an expert can help today.
You’ve probably heard a million times that “content is king,” and that you need regular new content on your website. However, if you’re like many small business owners, you simply don’t have the time to get it done.
Even if you were to try to create content for your website, you wouldn’t know what to say or how to create new content on a regular basis.
That’s where working with a content marketing agency comes in. We can help you create and post all the content you need, from blog posts to service pages and more.
Ready to learn more about how we can help you with your content marketing needs? Let’s dive in!
Content marketing is a strategy that uses content to bring people to your website and business. It’s a form of inbound marketing, where you draw people to you.
Content doesn’t just mean written blog posts, although those are vital. You can also create visual content like photos, infographics, videos, and more. All of the content you create should be shared widely, on social media, your website, through email marketing, and more.
One of the primary goals of content marketing is to help your website rank higher in Google search results. When people talk about SEO vs content marketing, they are making a mistake. These two tactics work together!
Search engine optimization (SEO) happens when your content is focused on the topics and keywords your prospects are looking for. That focused content is appealing to your ideal customers. Google will reward you for having relevant, fresh content by ranking your posts and website more highly when people search for the specific terms you target.
Content marketing is used by large and small companies all over the world, in every industry. You can’t afford to be left behind!
Some companies try to create content on their own. Unfortunately, they usually have very little idea of what their prospects are actually looking for.
The truth is, you need to write and create images that are of interest to your customers, not necessarily your business and employees. Companies who try to go it alone often focus on talking about how smart and expert their company is, which actually turns potential buyers off.
When you work with a content marketing specialist like Local SEO Search, Inc. we help you understand your customers more fully. Our content strategies are tried and tested, and we don’t just assume something is working – we actually measure it.
When you work with us, you’ll have the peace of mind of knowing that our content experts are working hard on your website and content. And you’ll have the pleasure of seeing your profits improve over time.
You have a business to build – that’s your expertise. We can help with your content – that’s ours!
The purpose of content marketing is to do two things: to help your business rank well in Google search results and to engage your customers to help them decide to buy from you.
High-quality marketing content does both. However, it doesn’t happen automatically — you need the best content marketing strategy, which means you need to work with marketing experts like the team at Local SEO Search.
One of the best SEO strategies is to take advantage of local SEO. In fact, this approach is so important to us, we named our business after it! Local SEO helps small businesses attract customers naturally and allows them to compete even with companies that are national and have significant budgets.
The foundation of local SEO is this: people who want to buy a product or service in your niche don’t want to buy from someone in a completely different state. They want someone in their neighborhood, who they already know, like, and trust.
Why is this so important to customers? Here are several reasons:
Many content marketing agencies talk about local SEO, but no one puts it front and center like we do. That’s because we love working with smaller companies, and we know that local SEO is the number one way to help you succeed.
To maximize the benefits of local SEO, we search for keywords that are relevant to your business but also include local identifiers, like city names, neighborhoods, or streets. By optimizing your website in this way, you not only come up higher in search results for those terms, but you have the opportunity to show up in Google’s Local Pack. This sidebar often appears above organic search results and includes a map, local businesses that match the search term, reviews, and more.
Local SEO is a key part of the SEO strategies we use with our clients.
How do we create your SEO content strategy? We start by fully understanding your goals. Each small business is different, and we make no assumptions about where you would like to take your business. From there, we implement our step-by-step process and design the SEO marketing that helps you stand out.
When it comes to SEO and content marketing, link building is a big topic. Simply put, Google is looking for authoritative websites to rank first in search results. One of the primary ways they measure this authority is by looking at incoming links.
To develop your authority in Google’s eyes, you need to link build. That means you need to get high-quality websites to link to your articles and products. But how do you do that?
It’s not easy. Fortunately, we can help. We have a blogger outreach service that allows us to create guest posts on behalf of your company. These posts are put on high-quality blogs and will have one or more links back to your website.
This outreach will give your content marketing an important boost and help your rank well on Google more quickly.
No two small businesses are alike, so we don’t have a one-size-fits-all plan. Before we even get started on your content, we make sure we fully understand your business.
Once we know what’s working, we double down on those efforts while pruning off any strategies that aren’t effective.
We have decades of combined experience on our team, and our experts specialize in helping small businesses improve their bottom line using excellent content marketing strategies. We understand what small businesses need more than any other agency because you are our focus.
When you fill out the form below to book your call with Local SEO Search, Inc. you’ll get a FREE 30-minute consultation with our owner and SEO expert, John Vuong. He’ll review your marketing situation and let you know how we can help.
If you’re ready to move forward with high-quality content marketing to grow your business, you may also be eligible for a FREE in-depth competitive analysis and keyword recommendations report. Many agencies charge for this during their setup or first month, but you could get it at no cost!
We value your small business and have helped over 10,000 other small companies succeed with SEO and content marketing. We’d love to help you as well. Fill out the form below and we’ll be in touch right away!
Ready to take your business to a new level? We’ll give you a FREE, comprehensive competitive analysis and keyword research recommendation report worth $999.
Book a call with John Vuong by filling out the form.