Website Analytics & Optimization Services
Everyone needs a website! That’s true, but having just any website isn’t enough. Once upon a time, you could use your website like an online business card – a single page with a couple of photos, contact information, and a description of what you do.
Those days are long gone. Today, you need a high-quality website that includes a blog with updated content, service pages optimized for specific keywords, and a variety of off-page assets that help boost the authority of your site in the eyes of search engines.
Website optimization is a big task, and that’s why many small businesses turn to a professional marketing firm to help. The right digital marketing agency can not only create and optimize a beautiful website; they’ll monitor the results and help ensure you get maximum return on your investment.
If you’d like help creating and optimizing a website, Local SEO Search, Inc. is here for you. Just click the button below to set up a free consultation!
Factors That Impact Your Website’s Ranking
What is website SEO? Search engine optimization (SEO) means creating a website that search engines can easily understand and consider authoritative.
It’s a challenging, ongoing process. The primary goal is to be the most relevant, trustworthy, and expert resource available for specific searches. That means using keyword optimization, where specific phrases are emphasized on your website pages and blog posts. It also means having detailed information about your expertise and experience.
Website building isn’t just about what’s actually on the page, either. You’ll need incoming links from high-quality websites, such as news sources or website citation listings. Website reviews also boost your authority and help convince customers to buy from you rather than a competitor. These reviews can be on your site or Google – or both.
Let’s say you run an auto shop. When all of these factors are in place, you’ll rank more highly in search results when a user enters a search term like “auto repair near me” or “how to fix a taillight.” That will make them aware of your local business and encourage them to choose to work with you.
The Power of Local Companies
Some small businesses look at the list above and think, “Wow, that’s a lot of time and effort. Is it worth it? Aren’t other bigger businesses just going to outspend me?”
Those are great questions. However, website development isn’t just about who spends the most money. It’s about being the most relevant. And that’s where being a small local business becomes a benefit, not a liability.
Think about it – is a customer in Tulsa Oklahoma going to work with a lawn service in Pittsburgh? Absolutely not. They need someone who is local and nearby. Someone who can actually come to their house and do the work.
As a result, Google focuses on serving up nearby businesses for these types of searches. When your website is optimized for local keywords like your city, neighborhood, and street name, you’ll be the most relevant match.
Best of all, when you have a fully complete Google My Business listing, you stand a good chance of showing up in the Local Pack. This map-and-information box is very visible and often shows up above the top search result. Google users see a map that shows businesses that match their search, along with reviews and contact information.
A properly optimized local business website is very powerful. No amount of spending changes that – which is why you should get started making your website the best it can be today!
Why Work With Local SEO Search, Inc., for Website Optimization?
As you can see, it’s essential to have a great attractive website that has excellent graphics and contains relevant, helpful information. But why should you work with Local SEO Search, Inc.? Why not choose another agency, or build your own website?
Here’s what you need to know.
- We Provide a Website and Ongoing Marketing. A website developer may be able to build you a pretty website, but will it bring in customers? Will it make a difference in your bottom line? A properly designed website needs more than a nice look. It needs to be secure, optimized for mobile, and full of digital marketing strategy. We provide the entire package – custom, just for you!
- You Need to Stand Out! And not for the wrong reasons. People who make their own website may use an inexpensive drag-and-drop builder and end up with a page that looks similar to every other site out there. Or, they may get a beautiful site but not have the time to keep content fresh and relevant. Don’t go it alone. Trust us to take care of it for you.
- All Traffic Isn’t Good Traffic. Getting people to your page is one step, but are they the right people? Are they making purchases or appointments? A website that isn’t correctly optimized may get traffic, but not the right people. You need to attract your specific target market, and our customized marketing plan makes that possible.
Local SEO Search, Inc. has helped over 10,000 small businesses succeed with digital marketing. It’s not an accident – it’s our specialty! There’s no one-size-fits-all plan here. We take the time to get to know your business and create the exact website and marketing plan you need to grow.
Get Started With a Consultation and Website Audit Today!
Now that you understand how vital a properly-optimized website is, it’s time to get started. First, fill out the form below to set up a free 30-minute consultation with our owner and website expert, John Vuong. He’ll help you understand exactly how we can help and answer all of your questions.
If you know our website and digital marketing package is for you, you may also qualify for a free competition analysis and keyword report. This website audit is valued at $999. Most agencies charge for this work as part of your first month, but we want to start making a difference right away. That’s why with us, this report is free.
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