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August 26, 2016
Mobile Marketing


Mobile Optimization

One of the best things you can do for your website is to make it mobile friendly. In this day and age more people are viewing websites on their mobile devices than they are on their computers. In fact, most people who own a mobile device will use it to search the internet even if they have a computer readily available. If they have trouble with the site and have to zoom in to see it, they will probably just leave, taking their business elsewhere. Just because a site looks great on a computer does not mean it will look good on a cell phone or tablet.

Mobile users don’t want to have to pinch in or scroll horizontally; as this makes the site hard to read and use. The website should be available vertically with very few distractions. Websites need to be as easily used as they are on a desktop or laptop. It needs to be more basic than a site that is viewed on a computer. Mobile users are more interested in reading content than they are in clicking around the website, those that want to click around and browse the website usually do so on their PC’s rather than their mobile devices.

Search Engine Optimization

One of the most important things you can do when optimizing your website for mobile devices is to simplify the mobile content. Users are looking for an easy experience where they have to do very little work. They want to be able to go to the page and read the content in an easily accessible way. When optimizing your site for mobile users you also need to factor in search engine optimization.
Man with smartphone
Make Your Site Stress-Free 

Search engine optimization makes the mobile experience even easier and drives more traffic to your site. It needs to be a stress free experience for those people using their mobile devices. Users want the page to load quickly as they have a slower internet connection and their batteries drain quickly. Nothing will be more aggravating to them than a page that takes too long to load. Consider using smaller pictures and lower quality videos on your mobile site as this will cut down on the amount of time it takes for the page to load and therefore your mobile user will be happier. It’s also important not to use flash player as not all mobile devices have it and it can also slow down the mobile website experience.

Make Your Site Easy For Everyone To Use

The site needs to be easy for everyone to use. You need to factor in things like people who have fat fingers. They want to be able to access their content without accidentally clicking on something else, or the link being so small that their finger is unable to touch it.

Make Your Website a User-Friendly Experience

Websites that function properly show up higher in searches than websites that don’t. This is what search engine optimization is all about. This is why you need your site to be a user friendly experience. Do not use pop-ups on your mobile site because they can be very hard to close out on mobile devices.

Use a Meta Description on Your Website

Meta descriptions are also important on mobile websites as they are a search engine optimization tool. These descriptions are usually 150-160 characters and are placed underneath the title. They usually utilize keywords from the site. Meta Descriptions provide a quick explanation of what the website is about and they are used in the search engine as a description of the page.

Make Your Website Quick to Use

Mobile users are generally wanting to get through the content quickly. Things like form submissions should be quick and to the point as people on mobile devices need to be able to type in the form quickly and easily, or else they probably just won’t bother at all.

man rising

Higher Search Rankings

Search engine optimization is essential if you want to end up higher in search rankings, bringing more business to your website. Making the website easy to use and access will drive people towards your site. On the other hand, a frustrating experience will mean that your website loses traffic. So follow these tips and your website should be easily accessible and optimized for the mobile experience.

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