Social media is a crazy place. It’s a mixture of people sharing baby pictures, posts about their pets, heartwarming stories, and political rants. In the midst of this a variety of businesses, large and small, are trying to make an impact.
How do you get noticed in all the noise? The truth is that every platform has a different algorithm, so it’s not possible to have one strategy that works equally well on every site. However, all algorithms reward interaction and give precedence to posts that have a lot of activity.
As a result, encouraging comments is a great way to boost your profile and brand. Let’s explore how this is done on a variety of social media platforms.
Comments on Facebook
If a business is on no other social network, they should be on Facebook. As of January 2020, Facebook had 180 million users in the U.S. across all demographics. Facebook is one of the few social media platforms that have more male than female users. Most users are between 18 to 34.
The Power of Facebook Comments
You might wonder what impact a comment has on your Facebook presence compared to other interactions, such as a like. A comment is weighted much more heavily in the Facebook algorithm. As Facebook announced in January 2018, they prioritize “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to.”
As a result, comments are a big deal. So are shares. You want to create posts that generate discussion, long responses, and sharing. When you do, these posts will be much more likely to show up organically in feeds.
Keep in mind that tagging friends or a single word in a comment isn’t enough. You want people to actually respond and engage in conversation.
How to Get More Comments on Facebook
There are several things you can do to encourage comments on your Facebook page posts. First, make sure you’re posting consistently. Share a variety of types of content – quotes, questions, stories, and more. You don’t want your fans to tire of seeing the same old thing over and over!
Once you do this, analyze posts to see which ones receive the most engagement in terms of comments and shares. You can also review information about your audience and see what types of people are attracted to your content. This will help you ensure you are engaging with your ideal customers.
Notice what types of posts are getting the comments and shares you want. Are they longer or shorter? Do they tend to have video or photos, or just text? What’s the tone?
Once you have this information, create more posts in the vein of what’s working. Don’t stop there, though — keep analyzing, because people get tired of certain things or may change their patterns.
Comments on YouTube
YouTube is another important platform for small businesses. The platform has 2 billion users who log in to watch videos every month, and many more who watch without an account. 81% of 15 to 25 year-olds use YouTube. Most importantly to marketers, 70% of what people watch on YouTube comes from the site’s recommendation algorithm.
The Power of YouTube Comments
How you do show up in that recommended feed? You definitely need excellent YouTube SEO, but there’s more to it than that. You need comments and interactions that show the power of your content.
YouTube is known for having a merciless comments section, so don’t base your self-worth or sense of accomplishment on what people say. However, if you can get people to talk and share, you’ll have a much better chance of being seen by folks outside of your channel subscribers.
When people post a comment, they are letting you know what impact your video had on them. People who share your video are going a step further and putting a vote of confidence in your brand. The more interaction you get, the wider your reach becomes.
How to Get Comments on YouTube
Comments show first-time viewers that others care about your content and give you insight into how you’re resonating with your audience. So how do you encourage them?
One way is to simply ask questions in your video. Ask folks to leave their answer in the comments. These comments are especially helpful because those who visit the page will be curious about what everyone is talking about and watch the video to find out.
Be as specific as possible when you ask your question – “What do you think?” isn’t likely to get much response. Asking what videos folks want to see in the future is another good idea.
You can also leave the first comment to “break the ice.” Doing so may jump-start a conversation and helps people not feel awkward about being first. Or, you can even present a contest and use comments as entries.
Getting comments flowing on your YouTube videos show others that they are valuable and help boost you in YouTube’s algorithm.
Comments on Instagram
Instagram is another very powerful platform. 1 billion people use the platform every month, and the platform reaches 112.5 million users in the U.S. The gender mix is 52% female, making it pretty even. Even more importantly, 200 million users visit at least one business profile a day!
The Power of Instagram Comments
On a social media platform where everyone’s photos are beautiful, curated, and perfect, the comments section is what makes things real. It’s where the real interaction happens, where people share more details of a situation, and more.
One of the things that makes Instagram different is that people use the comments section to interact, find friends, and meet like-minded people. There’s no way to “share”, so your “like” and “comment” are all you have.
Threaded comments make it easier for people to have coherent conversations, and an Instagram algorithm highlights comments from celebrities and verified accounts.
When you encourage comments, you encourage people to have a sense of community on your posts. Since social media is all about community, it’s a key way for you to grow your brand and make a splash on Instagram.
How to Get Instagram Comments
As with other platforms, one of the easiest ways to get Instagram comments is to ask a question. Ask for specific feedback on your photo, story, or idea. Also, reply to the comments you get. This will create a conversation that will encourage more people to comment more.
Be sure you post consistently and the photos and videos you share are interesting to your target audience. Remember, it’s not just about being seen, it’s about being seen by the right people.
Finally, consider hosting a giveaway or a contest that asks for a comment to enter. For instance, you might have folks caption a funny photo for their entry. You can even host an Instagram takeover where you agree with a colleague, influencer, or organization that you can post on their account for a day. It exposes you to a whole new audience!
Social Media Comments Are Big Business
As you can see, there’s a lot to gain when you encourage comments on social media. The three platforms we discussed are the “big ones,” but there are a lot of other engaged communities as well. You can try to get comments on Reddit, for example – although it has to be done carefully.
As part of your social media strategy, getting comments on the platforms you use is invaluable. However, you might not have the time to maintain a consistent posting schedule on your own. If you need help, a social media marketing agency may be just the answer.
At Local SEO Search, we’ve helped small businesses across North America connect with prospects online. From SEO to social media, we can help with all of it.
Ready to learn more? Contact us for a consultation!