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What is Content Optimization in Digital Marketing and Why Do You Need It?

High-quality content is important to both customers and search engines. But if that content isn’t optimized for Google search, no one will ever see it.

You show you’re an authority in your industry with informative, useful content. It helps people decide you’re trustworthy even before they buy. You want your ideal customers to find that information, so it’s vital to optimize properly.

Search engines reward you when you consistently publish optimized content. Your website will rank higher on Google when you have relevant, optimized articles that answer frequently asked questions.

In fact, without the right content optimization process, you won’t rank on page one for your keywords even if you’re doing everything else right with content.

But getting content optimization right is a significant challenge. And here’s the truth.

Most Web Content Optimization is Too Expensive — or Too Cheap

It’s clear that content optimization in SEO is valuable. It’s an investment that generates leads consistently after you pay for it once — unlike other forms of traditional advertising.

But optimization of content can be too expensive. You may be wasting money if:

  • You’re losing time on what you do best because you have to work on your articles
  • There’s no plan behind your keywords or content optimization strategy, so you never rank on search
  • You get traffic from your content but not the kind of visitors that turn into long-term paying customers

Most companies can see that they need help with digital content optimization. Unfortunately, they often settle for hasty, poorly-designed strategies. Without the right keywords and approach folks won’t find your articles, and they will never feel that they know, like and trust you enough to buy.

There is a better way, though, and it starts with a free consultation.

We’ll tell you what’s working, what’s not and why — so you can start investing in optimization that grows your business the smart way.

LET’S TALK CONTENT MARKETING

Your Company Is One of a Kind — And Your Optimization Should Be, Too

That’s why we start with a deep-dive into your company. Before creating the optimization strategy that will help you stand out, we:

  • Review how visitors are engaging with your current posts — and where they’re losing interest
  • Research the questions your ideal customers are asking online
  • Find out how your products and services company meets clients’ needs best
  • Understand what customers need to feel confident connecting with your business first
  • Audit your competitors’ content to find ways you can stand out

Find out how Local SEO Search can help your business grow with optimized content when you book a call with owner and SEO expert, John Vuong.

BOOK MY FREE CONSULTATION

Local SEO Search’s Digital Content Optimization Service

Content and optimization go together perfectly, and that’s why you get both with Local SEO Search.

We plan and develop your content in-house, with oversight from your specific account manager. It’s an integral part of the SEO content optimization best practices we use to drive more growth for your business.

  • Content Strategies

    During your onboarding process, we create a custom content strategy for your company. Some marketing agencies use a “one-size-fits-all” approach, but not Local SEO Search. Our writing team works with our content optimization specialists to develop a unique plan, in consultation with you. You’ll love the many ways we find to bring in your ideal customers.

  • Content Writing

    Every company needs new blog posts regularly to keep their site fresh. These articles engage your ideal leads, use specific keywords, and help drive sales. You probably also need more core website pages detailing offers and helping bring traffic to your site. As part of your plan, you’ll get both. We include research, writing and editing in our optimization package.

  • Content Publishing

    Finally, you can rest easy when our experts take care of your content publishing. That’s because we do the work of discovering keywords, handling outreach, and publishing to your site and your social channels. Everything is carefully checked by our content manager before it goes live.

  • Blogger Outreach and White Hat Link Building Services

    Ranking highly in search takes time and it often helps to have a boost to get you started. Part of optimization is having other sites link to your webpages, but getting those links is time-consuming. We offer a blogger outreach service to connect with quality websites, create guest post articles, and secure incoming links that will drive more of the right traffic.

  • Ongoing Monitoring

    A successful optimization strategy is maintained by tracking metrics. We keep track of what’s working on your site so we can keep everything fine-tuned. You’ll also have our team monitoring your competitors’ content so you can stay a step ahead.

Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.

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Why Work with Our Content Optimization Agency?

Articles and pages on your website should be optimized with keywords that attract ideal customers, help drive sales, and represent your brand online in a way that makes you feel proud. Getting that formula right doesn’t just happen.

You need a marketing team that has a full range of expertise: writing, SEO optimization, and business growth. That’s what we offer at Local SEO Search.

Your unique strategy will be led by our in-house Content Manager and a team of skilled writers, editors and designers. Every article will be strategic — not just to be seen, but to be seen by the right leads who are ready to buy.

And because we’ve worked with over 10,000 local businesses throughout North America, we bring a depth of insight other agencies can’t. Local business is our expertise. We know what your customers want and how to create an SEO plan that stands out from the crowd.

Qualify for $999 in Free SEO Consulting

When you fill out the form to connect with us today, you’ll get a no-obligation, 100% complimentary consultation.

If you’re ready to focus on SEO-optimized content to grow your business, you may be eligible for a FREE in-depth competitive analysis and keyword research report. This report is valued at $999 and many agencies charge you for it in your first month of service.

When you have high-quality data as your foundation, you can finally start creating optimized articles that grow your business even if you don’t advertise traditionally at all.

Fill out the form and we’ll book your call with owner, John Vuong.

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