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What is Content Marketing and Why Do You Need It?

Search engines and customers love high-quality content.

Creating useful, informative, branded content shows that you’re an authority in your industry. It helps people trust you even before they decide to buy.

Content marketing meets prospects where they are, while drawing them closer to your business.

When you regularly publish relevant content, search engines will reward you. Google prioritizes sites that answer questions with rich content, because their goal is to give the best pages to their searchers.

In fact, even if you’re doing everything else right with SEO, without the right content marketing strategy you still won’t rank on page one for your keywords.

But it’s tough to create enough high-quality content. And here’s the truth.

Most Content Marketing is Too Expensive — or Too Cheap

Content marketing’s importance cannot be overstated. It’s an investment you pay for once that continues to bring in leads indefinitely — unlike other forms of advertising.

But content can be too expensive. You may be wasting money on content if:

  • You’re spending hours writing it yourself when you could be focusing on growing your business
  • Your business publishes content without a plan, and you never do well in Google search results
  • Your content drives traffic but it’s not the people who are ready to become your best customers

Some businesses realize they need help from a content marketing agency to write SEO-optimized content. But too often, what they get are generic, poorly-written articles. This “thin content” doesn’t connect with prospects and make them feel they know, like and trust you enough to buy.

There is a better way, though, and it starts with a free consultation.

We’ll tell you what’s working, what’s not and why — so you can start investing in content that grows your business the smart way.

LET’S TALK CONTENT MARKETING

Get a Better ROI When You Work a Content Marketing Specialist

At Local SEO Search, we create content that gets the right kind of visitors ready to become your best customers.

The content you get as part of your monthly SEO service package is:

  • Authoritative: Your content should prove you’re the best at what you do. When it does, you’ll get shares and links from other sites and you’ll impress readers and help them decide to become customers
  • Optimized for SEO: So every article you publish pushes your site higher in search for the keywords that bring in more perfect leads
  • Targeted: To connect with those prospects who are most likely to buy what you offer, keep them on your site longer and guide them to call you first

Our team of writers, editors, and SEO professionals create content that drives long-term growth — and it’s all included when you choose to work with us Local SEO Search.

Your Business Is Unique — And Your Content Should Be, Too

That’s why we do a deep-dive into your business at the very beginning. Before creating the content that will get your business found, we:

  • Discover how visitors are engaging with your current content — and where they’re getting lost
  • Research the questions your perfect customers are entering in search
  • Find out how your business meets the needs of clients better than anyone else
  • Understand what content customers need to feel confident choosing your business above others
  • Audit your competitors’ content strategy to find ways you can stand out

Find out how Local SEO Search can grow your business with content when you book a call with owner and SEO expert, John Vuong.

BOOK MY FREE CONSULTATION

Local SEO Search Content Marketing Services

SEO and content go hand-in-hand, which is why you get both with Local SEO Search.

Your content strategy is planned and developed in-house, with oversight from your dedicated account manager. It’s an essential part of the SEO solution in place to drive more growth for your business.

Content Strategies

At the beginning of your time with us, we do content marketing research to create a custom strategy for your business. Our creative team works with our SEO experts to develop a unique plan, in consultation with you. You’ll enjoy the many creative ideas we can come up with to drive ideal customers to your site!

Content Development

Most businesses need consistent blog content to keep your site fresh. You probably also need more core website pages detailing your various offers and driving traffic to sales pages. As part of your plan, you’ll get both. Our content development includes research, writing and editing.

Content Publishing

Finally, you can be hands-off with your website confidently. That’s because we do the work of publishing content to your site and your social media channels. Everything is laid out beautifully by our design team and carefully reviewed by our content manager before it goes live.

Blogger Outreach and White Hat Link Building Services

Often your content needs a boost to start ranking in Google search results. Search engines prefer content with links from other sites, but getting those links is difficult and time-consuming. We offer a blogger outreach service to create guest posts and secure links that will not only boost your ranking but also create more organic traffic.

Content Monitoring

Finally, a successful content marketing strategy is sustained by measuring key metrics. We keep track of what’s working on your site so we can keep optimizing and improve your results. You’ll also have our team monitoring your competitors’ content and helping you stay a step ahead.

Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.

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Content Marketing Benefits With Our Agency

Content should delight and engage your customers, drive more high-quality leads, and represent your brand online in a way that makes you feel proud. Getting that formula right can’t be left to random chance.

You need a team that has a wide range of expertise: content, SEO, and business success strategies. That’s what we offer at Local SEO Search.

Because we’ve worked with over 10,000 businesses, we bring a depth of insight other content agencies can’t. Local business is our forte. We know what your customers look for and what content will help you stand out from the crowd.

Qualify for $999 in Free SEO Consulting

When you fill out the form below to book a call, you’ll get a no-obligation, 100% free consultation.

If you’re ready to grow your business with SEO-optimized content, you may be eligible for a FREE in-depth competitive analysis and keyword research recommendations report. Valued at $999, this report is what most agencies charge for in the first month.

When you have data-driven insight as your foundation, you can finally start creating content that helps your business grow even if you don’t advertise at all.

Fill out the form and we’ll book your call with our owner, John Vuong.

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