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What is Google My Business Optimization and Why Do You Need It?

If you had access to a free tool that dramatically improved your chances to be listed on the first page of Google search results, you know you’d use it. That’s exactly what your Google My Business listing is.

Once you create your account, you can’t skip optimizing your Google listing. You need to fill out your profile completely with accurate information and the right keywords.

With a properly optimized Google My Business profile, you can show up in listings on the Map and Local Pack for local searches. As a result, if you’re a hairdresser and someone searches “Hair stylist near me,” you can show up on page one right away.

A high-quality and complete Google My Business page helps build your trustworthiness and authority in the eyes of both your prospects and Google. It helps you meet prospects where they are and encourages them to visit your business.

But it’s tough to get high-quality Google My Business listings. And here’s the truth.

Google My Business Management Services Can Be Too Expensive — or Too Cheap

There’s no question, having a Google My Business posts is valuable. As part of a well-designed SEO plan, your Google My Business profile is an investment you pay for once that keeps generating leads indefinitely — unlike other forms of advertising.

But optimizing Google My Business listings can be too expensive. You may be wasting money on your profile if:

  • You’re trying to optimize your profile on your own when you could be spending that time growing your business
  • You approach your Google My Business page without a strategy, so your listing never does well enough to make an impact on your ranking or bottom line
  • Your Google listing attracts traffic but not the kind of prospects that convert to new, paying customers

Many businesses realize they need help with Google My Business listing management. But too often, what they get are low-quality, poorly planned updates and optimization. Unfortunately a poor approach to your business profile means your company won’t see the local search benefits you’re looking for.

There is a better way, though, and it starts with a free consultation.

We’ll tell you exactly how Google My Business can benefit your business — so you can start investing in a listing that grows your business the smart way.

LET’S TALK GOOGLE SERVICES

Google My Business Benefits

One of the reasons completing your Google profile is so powerful is that Google loves local content and rewards local search.

If someone enters a search for a particular business or service, Google provides them with local listings and a map showing businesses nearby that match their needs. You want to be on those listings – and the only way to get there is to have a proper Google My Business page.

If you want to get noticed online and not get lost in the mix, optimizing for local search is the perfect strategy. Google My Business is the ideal place to start.

Best of all, these local results and the map show above other businesses that would normally show up first in search results. It gets you in front of your prospects and helps them believe in your products and services and make the decision to buy.

Get a Better ROI When You Optimize Your Google Listing

Having the right keywords and information in your business profile is a key part of building a great listing. This tells search engines that your site is trustworthy and authoritative.

The Google My Business listing services you get as part of your monthly service package is:

  • Optimized for SEO: Your listing details will contain keywords that help search engines understand the products and services you offer. These keyword terms maximize your chances of being seen by the searchers who are ready to buy.
  • Targeted: To engage the searchers who are looking for the types of products you offer, bring them to your website and guide them to call you before a competitor

Our team of search specialists create listings that drive long-term growth — and it’s all part of working with Local SEO Search.

Your Business Is Unique — And Your Listing Should Be, Too

That’s why we do a deep-dive into your company first. Before our Google My Business manager gets started, we:

  • Discover how visitors are finding you in search — and where they’re getting lost
  • Determine what terms your clients are searching for and use them as keywords to make the most impact
  • Find out how your business meets customer needs better than any competitor
  • Understand what prospects need to know to feel confident choosing your business first
  • Review your competitors’ Google listing strategy to find ways you can stand out

Find out how Local SEO Search can grow your business with excellent Google optimization when you book a call with owner and SEO expert, John Vuong.

BOOK MY FREE CONSULTATION

Why Work with Our Google Listing SEO Agency in Toronto?

The Google My Business listing not only describes your business location, but it also catches the eye of your customers, drives more high-quality leads, and represents your company online in a way you’re happy with. Getting that formula right can’t be left to chance.

You need an optimization team that has the full breadth of expertise: local search, SEO, and business success. That’s what we offer at Local SEO Search.

Your Google listing and SEO strategy will be led by our in-house SEO Manager and a team of skilled digital marketers. Every profile is high-quality and optimized for search — not just to rank well on Google, but to attract the right customers who are ready to buy.

We’re proud to have worked with over 10,000 local businesses throughout North America, we bring a depth of understanding other agencies can’t. Local business is our expertise. We know what Google listing information will help your local rankings and attract new customers, and what SEO helps you stand out from the crowd.

Qualify for $999 in Free Web Design and SEO Consulting

When you fill out the form below to book a call, you’ll get a no-obligation, fully complimentary consultation.

If you’re ready to grow your business with high-quality local SEO marketing, you may be eligible for a FREE in-depth competitive analysis and keyword research recommendations report. Valued at $999, this report is what most agencies charge for in the first month.

With a solid foundation, you can finally use your Google listing in ways that help your business grow even if you don’t use traditional advertising at all.

Fill out the form and we’ll book your call with our owner, John Vuong.

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