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What is Video Content Marketing and Why Do You Need It?

Already today 63% of small businesses use a video content strategy. This medium is a powerful way to capture the attention of new prospects, engage website visitors, and turn leads into loyal customers.

Adding a video to your website is excellent, as is having them on social media and sites like YouTube which have larger reach and can make an even bigger difference.

Is publishing videos online time-consuming and expensive? Not with Local SEO Search! We take care of everything you need so that you can focus on helping your company grow successfully.

High-quality videos on a variety of websites show that you’re authoritative in your industry. Videos help you meet prospects wherever they are online and pull them closer to your business.

But it’s tough to get high-quality video content. And here’s the truth.

Most Video Creation Is Too Expensive — or Too Cheap

There’s no question, engaging videos are valuable. As part of a well-designed SEO plan, new creation of video to post on YouTube and other sites are an investment you pay for once that keeps bringing in leads regularly over time — unlike other forms of advertising.

But using video content in SEO can be too expensive. You may be wasting money on video if:

  • You’re creating and editing videos yourself when you could be focusing on what you do best
  • You approach video graphic design without a strategy, so the videos never do well enough to make an impact on your SEO or bottom line
  • Your online videos attract traffic but don’t connect you to the prospects who are interested in becoming your best customers

Many businesses realize they need help with video editing and creation. But far too often what they get are low-quality, poorly planned videos and distribution. Unfortunately a poor video content strategy means the videos won’t help prospects feel they know, like and trust you enough to buy your products or services.

There is a better way, though, and it starts with a free consultation.

We’ll tell you exactly how videos can benefit your business — so you can start investing in video content that grows your business the smart way.

LET’S TALK VIDEO CONTENT SERVICES

Why Google Loves Video Content

One of the reasons sharing your videos to a syndication platform like YouTube is so powerful is that Google loves video content.

It certainly doesn’t hurt that Google owns YouTube, of course. But videos in general will rank more highly on search than other types of content.

You are not only 53% more likely to show up first on Google if you have a video embedded in your website, but a video alone is 50 times more likely to appear on the first page of search results than a traditional web page.

Google’s algorithms focus on multimedia content, so videos are a great way to rank highly and catch the attention of prospects.

In addition, being conversational and relatable in videos helps consumers build trust in you, your company, and your offers. It helps the audience make the decision to buy.

Find out how Local SEO Search can grow your business with excellent video creation when you book a call with owner and SEO expert, John Vuong.

BOOK MY FREE CONSULTATION

Our SEO and Video Creation Agency

SEO and video content go very well together, and that’s why you get both with Local SEO Search.

Your video content and SEO strategy are created and implemented by our in-house experts, with oversight from your account manager. It’s a key part of how we work to help your business grow profitably.

Video Content Strategies

During your onboarding process, we create a video content strategy specifically for your business. Our creative team works with our SEO specialists to develop a plan just for your business. You’ll be amazed at the ways we can come up with to engage prospects through videos.

Content Development

Most businesses need videos that explain specific products or services, as well as videos that introduce the company to new customers. These videos should be designed and laid out in a way that is easy for customers to enjoy and simple for Google to index.

Our video content marketing and SEO includes everything you need for high-quality videos that help build your brand and bring people to your website.

Consistent Monitoring

A successful video marketing strategy is maintained by tracking the right metrics. We pay attention to what’s working online so we can continually optimize. You’ll also have our team monitoring your other companies’ video strategy so you can stay a step ahead.

Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.

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Why Work with Our Agency For Video Services?

The right video marketing will engage your prospects, drive more high-quality leads, and represent your company online in a way you’re proud of. Getting that formula right is no accident.

You need a video team that has a full range of expertise: video creation, SEO, and business growth. We are proud to offer all of that at Local SEO Search.

We’ve worked with over 10,000 local businesses throughout North America, so we bring a depth of understanding other agencies can’t. Local business is our expertise. We know what videos will appeal to your ideal prospects and what SEO helps you stand out from the crowd.

Qualify for $999 in Free Web Design and SEO Consulting

When you reach out to schedule your call with us, you’ll get a no-obligation, fully complimentary consultation.

If you’re ready to help your business succeed with high-quality video content marketing, you may be eligible for a FREE in-depth competitive analysis and keyword research recommendations report. Valued at $999, this report is what most agencies charge for in the first month.

When you have a solid analysis as your foundation, you can finally use video content marketing that helps your business grow even if you don’t use traditional advertising at all.

Fill out the form and we’ll book your call with our owner, John Vuong.

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